Why You Need to Consider Promotional Products as a Key Marketing Strategy
It’s no secret that COVID-19 has put a damper on many businesses, especially small businesses. In fact, the first results from the new U.S. Census Bureau Small Business Pulse Survey concludes that 51.4% of respondents have suffered from this whole pandemic, and 31.4% expect that business will not return to it’s usual level of operations for at least 6 months (census.gov).
So what does this have to do with promotional products? I’m glad you asked!
Promotional products have been one of the most consistently used business marketing tools for years, and there’s a reason why! People love receiving promotional products – I bet you even have at least one promotional product laying around your home or office, right now. Ever stop and think about how effective these products are? Think about it… every time you see that product, you’re reminded of the company who gave it to you. Chances are you can even think about the specific company name.
Customers love it when you personalize with them and show them you care, whether it’s thanking them for business or just sending them a client appreciation gift. Now more than ever, reaching your customers directly and personally is important in this work-from-home environment.
Did you know that 60% of consumers hold on to those promotional products for at least 2 years? Wow! Think about the repeated, free marketing you’ll benefit from because of this. On top of that, 85% of people who have received a promotional product did business with that company (source: PROmotion Marketing, LLC). There’s a high chance that when your customer is in need of services, you’re going to be the first person they call because you’ll be top-of-mind! You’re the person who connected with them personally so YOU’RE the person they trust. To put it simply, by sending promotional products to your clients, you’re setting yourself up for some great business returns… and we all know how important that is right now.
“85% of people who have received a promotional product did business with that company.”
Now that we’re on the same page, you’re probably wondering what type of goodies you should send. The items that first come to mind are the typical pens, totes, coffee mugs, and shirts. But did you know that there are thousands of products out there like games, candles, candies, blankets, chargers, etc – you can put your logo on just about anything your mind brainstorms up!
Why is this type of marketing so important right now?
People love free stuff
You receive long-term marketing
You get to personalize with your clients on another level
You’re very likely to receive high business returns
It may not seem like it, but the time is now! The effort and money you put in to your business is proven to give back to you four-fold. So, take a leap of faith if you haven’t already and try out Promotional Product Marketing! You won’t regret it.