Personalization is Key: How to Improve on Your Holiday Gift Giving
The holiday season may not feel like it’s quickly approaching for most consumers, but for employees and business owners, holiday preparations are here! If you are a business, you should already be preparing your business for a potential influx of sales. This includes setting deadlines, keeping high product inventory, creating holiday-specific marketing material, and most importantly… giving back to others who support your company!
However, settling on a gift can be hard to choose from with so much out there. Here are a few ways in which personalization can help make your search for holiday items easier.
When it comes to gift giving, personalization can mean a lot of things. It can be something as simple as writing messages in holiday cards to ordering multiple items to give to your clients. One idea that is sure to make your overall search more defined and your items more unique is a custom gift box.
If you have multiple products you are looking to gift, but are looking for a way to ship them together, custom boxes are just the thing you need. They will not only have your company’s look and feel, they are also easy to ship, very compact, and will make what your recipients receive feel much more special.
Want to make it even easier on yourself? There are TONS of suppliers who offer fully customizable gift boxes AND send them out to your mailing list! Take advantage of it. But, if you’d like to use your own ideas and have a little fun, that’s ok too! There are so many items to choose from, including: thermos bottles, wine tumblers, chocolate assortments, socks, notebooks and more. If you happen to see a few assortments of boxed holiday items during your research, don’t just look away. Take inspiration from those items and create a boxed gift set in your own style!
If you’re not into boxes, bag it up with a custom gift bag instead. Just like the boxes, custom bags can be great hand-out tool to distribute gifts to other employees, friends, or clients close by. It can be anything from a small tote bag to an extra-large grocery tote, but starting with that foundation will serve as a guide and offer a set of parameters that will help you narrow down your search.
Lastly, adding a personalized message is an easy way to give your items that extra wow factor, and it’s something your clients will really appreciate. These can be in the form of a written holiday card, postcard, or even as part of your custom box.
It seems so simple in concept, but in reality… it is that simple! All in all, it’s just a “slam dunk” way to let them know you care about them, and that’s what giving back to others is all about.
At the end of the day, your holiday gifts can be as simple or as special as you want them to be. But if you want to stand out in the crowd, customized gifting is the way to go. Choosing to use a beautiful, branded box will allow your package to be the first thing your customers see in the mail, and it will be something they always remember. If this is something you’re interested in but aren’t sure where to start, please reach out to us! We’re here for you, and making our clients stand out is our specialty.
Contact firstname.lastname@example.org to make this holiday season one to remember.
Wondering why you should even bother with holiday gifts?
Check out these "5 Reasons Why Marketing to Your Clients Around the Holidays is a Must"