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Why Certain Instagram Posts Perform Better Than Others

Instagram is a social media platform that has taken the world by storm. With over 1 billion active users, it has become a hub for individuals, businesses, and brands to interact with their audience or possible clients. However, not all posts perform the same on this platform. Sometimes, some posts receive a lot of engagement while others go unnoticed. Why does that happen?

It is important to understand which types of posts perform the best, in order to reach a wider audience. Strategically creating engaging content has now become essential for your business growth. Here are some ways to grab the attention of your audience on social media:

1. The Power of Video:

According to Instagram, 91% of Instagram users enjoy watching videos or reels on the platform with interesting, fun and engaging content.

People enjoy using their free time to watch Instagram videos or reels. This is one type of post that consistently performs better on social media. Videos are an effective and easy way to share information or fun facts about your business. It allows you to visually show off your service or products and the benefits your clients could get with your help. Little by little, you’ll start creating more engagement and trust with your audiences.

2. The Benefits of Carousels:

Another type of post that has caught people’s attention is the carousel (posts that contain multiple images or videos). This post is useful for showing various angles of your product or service, or for storytelling about a particular subject. According to Social Insider, a carousel post creates higher engagement than a single image or video. This is because Instagram will continue to cycle through your images on the feed, ensuring your audience has seen them all. Carousels have an engagement rate of 1.92%, compared to just 1.45% for single images or videos.

3. Boosting Your Instagram Stories:

Boosting your Instagram stories can be a powerful marketing strategy for your business or brand. This tool would increase the visibility of your stories and reach a wider audience while promoting your product or service. On your Instagram stories you could share valuable information about your brand, promos or discounts, and stories that could catch your clients’ attention. According to TechCrunch, around 500 million users were posting stories every day, multiple times a day. Using stories will allow your brand to stand out and gain possible customers to help your business grow.

4. Create Strong Captions:

Your Instagram captions should be short and catchy to keep your client’s attention. You have the opportunity to share your experience, your brand’s personality and your goals through 2,200 characters. According to Hootsuite, the ideal number of characters of an organic post is from 138 to 150 characters, sending a concise and direct message that will cause a CTA from your audience. Using storytelling in your captions is an effective way to grow your business.

5. Focus on Instagram SEO:

Instagram SEO is about using keywords (including hashtags) to get your content seen. Sometimes, the Instagram algorithm could poorly affect your posts if you don’t understand how to manage it. Because of that, people who find your content through SEO become a part of your target audience, since they are specifically searching for your service or product.

Social Media has many tools to create effective marketing strategies and engagement with you audience, which is why, it is important to keep in mind what type of posts are useful for you and your brand. Remember to be authentic and interactive with your audience along with the content you share. Don’t wait any longer - start sharing that content!

If you need help or don’t know where to start, don’t worry. Spin Nest Marketing is here for you!

Sehl, K. Tien, S. (2022) How to use Instagram carousels to 10x engagement. Hootsuite. Website:
Eclincher (research on 2023) 9 Instagram tips to boost traffic and engagement. Eclincher. Website:
Marcus, C. (2023) How to Create Engaging Instagram Videos: Tips & Tricks for Marketers. Colormatics. Website:
Newberry, C. (2022) 15 Tips for a Better Instagram Engagement Rate [CALCULATOR]. Hootsuite. Website:


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