Every day the digital era keeps moving forward with new tools that help you improve your personal goals, your business and maintaining a well-designed digital platform. Because of that, a well-designed website is a crucial part for any business. It’s not only about having a website anymore; it’s about creating engagement that keeps your audience excited and captivated about your product or service and inviting them to take action. But what exactly is that CTA that all marketers talk about?
A CTA (call-to-action) is a prompt that urges your website visitors or clients to take a specific action. It could be signing up for a newsletter, purchasing a product or contracting a service. Choosing the right CTA will guide your audience in the right direction and make it easier for them to take that action that you’ve been counting on.
Here are some tips for creating a great CTA so that you can improve your online presence with your website.
Sign up for a Newsletter
Newsletters are a great way to keep your customers or clients up-to-date and engaged with your business. It is mostly used for promotions, discounts, and general news about your brand. By growing a list of subscribers, you can dedicate more time to them, recognize their fidelity to your brand and build stronger relationships. Here are a few ways to gain newsletter subscribers when potential customers reach your website:
Create a pop-up window prompting people to sign up when they enter your website.
Put a “Subscribe to Newsletter” option in your website footer.
Include the option to subscribe in the shopping cart checkout page.
Request a Demo
Having a strong CTA that offers a demo in the prompt is a very effective strategy to generate leads, especially if your business is dedicated to selling products, software or services. This will be a great opportunity for your customers to try out your services before definitively purchasing. It will allow you to showcase the value of your product or service, which will also lead more customers to your website, directing them to take the action you’re looking for.
Create a “Buy Now” or “Read More” action
When you’re selling your product or service, having a CTA for “buy now” is a great way to increase your sales. By doing this, you may also mix it with engaging content, like an interactive story, a new post, a prompt or even a newsletter with new limited-time discounts or promotions that will lead your audience to buy or try that product or service. On the other hand, when you finish an article, newsletter or Instagram story with “Read More” you’re also inviting your followers or audience to read more about your brand or the news you’re providing them; this also provides an opportunity to lead people to your website.
Share your contact info with your audience
Part of creating engagement with your audience is building a strong relationship between your clients or customers and your brand. This is why, having a CTA promoting people to contact you is essential, especially if you’re a service. It gives people the chance to clear up any doubts they might have about your service or product quality. That’s why on your website your audience should be able to easily find your contact information and take the action to get in touch with you!
Sharing on Social Media
Social Media now-a-days is that special tool that has helped millions of brands and users grow their businesses, due to the fact that this form of communication provides a unique way to build your customer relationships and trust. Using the right content and prompts on your social media is an excellent way to increase your online presence and your brand awareness. It is very important to also include buttons on your website that will lead customers directly to your social media (Facebook, Instagram, Pinterest, LinkedIn, etc.) so that you can continue to build your customer loyalty.
Having a CTA on your website is essential to make your goals a reality. It will help direct your audience in the right direction and makes it easier for them to engage with your brand. However, it is no easy job, and every CTA needs to be personalized or adjusted to your brand and your website’s goal. By giving it a little more thought and time, the results will boost your website performance and your online presence.
For more strategies to creative effective CTAs for your website, contact us! Spin Nest Marketing is here to help!
Mineo, G. (2023) 10 types of CTAs you need to have on your website. HubSpot. Website: https://blog.hubspot.com/marketing/8-types-ctas-website-list
Thomas, M. (2021) Inspire Your Website Visitors With CTA Buttons That Drive Sales. BlueHost Post. Website: https://www.bluehost.com/blog/inspire-your-website-visitors-with-cta-buttons-that-drive-sales