Modern day technology has given us different tools that have helped us grow and meet our goals in different ways. However, sometimes traditional methods are equally or even more effective than current ones. Among them is email marketing. You may be wondering—Is it really effective? How important is it to help my business grow?
An essential part of email marketing is consistently growing your email leads. Collecting email leads is a process that allows you to grow your customer data upon subscription, from the email addresses provided by them. This might work by creating entertaining and interesting content to catch the attention of future customers or hold the attention of your current ones. This may involve some A/B testing in order to learn more about your main target’s interest or needs. By capturing the attention of your target audience, you are able to bring awareness to your company and its purpose. Now your email campaigns can maintain a consistent flow and trailblaze a positive path for your business.
So, what are the benefits that email marketing or a good lead can give you?
A solid, well-managed email marketing base is a strategy that can help you communicate directly with your customers, fostering and increasing loyalty and empathy from them to your business.
Despite all the tools that the internet gives us every day, email marketing is still one of the most effective strategies to create engagement with your customers. According to HubSpot research, “approximately 64% of marketers have observed how engagement has increased considerably in recent years”.
After all this information and proven statistics about email marketing, you must be wondering... How do I actually start using this tool? Here are some steps to help guide you.
1. Optimize effort with lead scoring.
Marketing is mainly dedicated to reaching the right people with messages and proposals that will satisfy a need they have with your product or service. One way to optimize those marketing efforts is with lead scoring. Lead Scoring is a method in which you attach values to potential customers based on their behaviors and level of interest in your products or services. This can ensure that you're capturing higher-quality prospects that will welcome your emails in their inbox.
How does this work? For instance, when a customer is on your website learning more about your products or the services you offer, you can automatically offer them a clear and quick discount with their first purchase and receive more benefits if they subscribe to your email. In this way, you attract potential buyers who meet your main target profile – people who already seem genuinely interested in your business.
2. Utilize strong calls-to-action (CTA).
It is always a good idea to give a clear and concise call-to-action directing those who read it to act on it. CTAs include phrases like “Learn More” or “Subscribe Now”. CTAs can introduce an opportunity to use a language that is interesting, exciting and that leaves a touch of mystery so that you can induce curiosity and encourage them to follow your website and subscribe for more.
One way you can do this is by touching on the pain points of your audience, briefly introduce how you can help, and give a clear CTA enticing them to learn more. This type of content is effective for growing email leads, achieving the objective you are looking for.
3. Use your social media channels.
If you know how to use the tools that technology provides you, you will be able to grow your email list. Among these tools are social networks. Using social networks can help you promote all your CTAs, business services, and offers. Thus, you will always be in constant growth. If you already have an audience on social media, then try converting them into email subscribers as well! The goal is to transfer as many followers from your social channels as you can to your email lists.
4. Take advantage of email automation.
Once you start receiving email subscribers, you can create scheduled emails, using websites or apps that will allow you to send a predetermined and authentic schedule. This will allow you to improve your email campaigns with promotions and stay consistent, building the interest of your audience. Automating your messaging will save you time and allow you to consistently communicate effectively.
5. Provide authentic content and incentivize your current subscribers to engage.
One of your priorities should always be dedicating time to analyze and create great content that will keep your subscribers or future subscribers engaged with you. Your content should be informative and show that you know what you’re talking about. Offering discounts and prizes that excite your subscribers will continue to strengthen that relationship with them as well. People are always watching for deals and exciting content, plus, it is a great way to recognize their loyalty to your business. Using your time to produce quality content will satisfy your customers and continue to promote recommendations from your customers to other people. The more organized, the better results you will get!
Email marketing is still one of the most effective tools in the world of marketing, so make the most of it! It is a cycle of success that will help you grow and strengthen your relationship with your customers.
Need more help? Spin Nest Marketing is here to help! If you are looking to create an efficient email marketing strategy, reach out!