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Important Tips for Creating Engaging Social Media Content



In the fast pace of social media newsfeeds, you might be wondering just how you or your business can stand out. What does it take to create content that will engage and grab the reader’s attention? Why isn’t your brand growing? Why aren’t your sales increasing? Why do some posts get more likes than others?


Social Media has become one of the most used platforms by consumers and can be your best ally to help grow your business. This is why it is so important to know what type of content to use to create engagement with your audience. When you apply a good strategy to building content, you will get the results that you are looking for and create lasting relationships with your customers.


Knowing what to post on social media can sometimes feel overwhelming. The good news is that often solutions are all around us, if we know what to look for. Here are some simple tips to help you formulate beautiful and engaging posts that will make your audience react:


1. Know your audience and select what type of content you should share with them.


Take a moment and listen to your audience, understand their needs and pain points, earn their trust, educate them, and interact with them. The goal is to ensure your brand is top of mind when they are ready to buy. Remember to be authentic, original, and interesting - show the personality of your brand. Your audience will appreciate and remember your authentic and personal responses.


Be sure to follow the 80/20 rule when developing content. Wondering what that is? Here is how it works:


The 80/20 rule will boost your engagement with your audience and it will be essential for the growth of your brand personality. 80% of your content should be directed to posts that will educate, entertain and look for solutions to your audience’s needs. The other 20% should be used for promoting your business. Is it worth following this rule? Will it give you the results you’re looking for?


Social Media has become part of our day-to-day routine, much of it is used for entertainment and to fill up spare time. But, what exactly are audiences looking for? Most audiences seek and engage with pleasant, easy and fun content so they can disconnect for a while. Audiences prefer organic and interesting topics that they find relevant to them. Understanding your customer’s wants and desires will help you be able to create content that will give them plenty of reasons to follow your brand.



2. Earn your audience’s trust.


You might be wondering…how will you gain your audience’s trust? Creating authentic engagement is one of the best ways to earn trust and set the tone of your relationship with your customers. Social Media has helped brands to communicate and interact with their audience in new, personal and interesting ways. According to Smart Insights (January, 2023):


59% of people use social media platforms and spend an average of 2 hours and 30 minutes on it each day.”


Your business can engage and interact with these audiences and become trusted just by being seen on a regular basis and authentically interacting within the conversations.


Let’s have a look at ways you can engage with your audience:


  • Posting regularly using the 80/20 rule. Be sure to post and share articles that are interesting and relevant to your target.

  • Share their content! Audiences love to know they are being seen. Re-post interesting comments or content that they have posted and put your own spin on the message.

  • Like and comment on their posts. Brands that create a two-way conversation are seen as approachable and trustworthy. Be sure that what you post adds to the conversation.

  • Find like-minded businesses and groups that make sense for your brand to engage with and follow them. This demonstrates confidence in your brand and also shows off your ability to be a part of the conversation (even when it may be a competitor or similar business).


Validate your content! If you are going to post something for your audience to read, be sure to do your homework. Make sure the information is relevant and accurate.


The engagement of your brand can be measured by using likes, subscriptions, mentions, comments, shares, sales and more depending upon your goals. Technology has evolved in ways that will give you multiple tools to measure success and failures on social media. Sometimes you might just be out of ideas on what should be your next step or what type of content you should post, and that is why programs like Spin Nest 365 and done for you content can help fill the gaps. These pre-scheduled and fun or interesting posts can keep your messaging consistent when you are just out of great ideas for posts.


The key take-away about content and engagement is to just get social, be active, consistent and follow through. The more you interact and engage the more your brand will grow. Be organized, set aside a time that works best for you to share your content and keep track of the feedback you receive from your audience. Use planners and tools to keep track of your activity and the performance of your posts. When you find something that is working, keep doing it!! Rinse and repeat, re-purpose content and find time-saving ways to make social media the easiest part of your marketing strategy.


Use this handy scheduling calendar to help you plan your weekly posts:


3. Enjoy the journey.


Last but not least, this is social media. It’s a fun world full of passion, interaction, photos, videos and more. Trust the process, if you have an idea, now is your time to shine! Using the right content and promotional posts for your brand will help you engage your audience. It is about creating that interactive environment, letting people know that there’s someone real behind your profile, listening to their needs and providing solutions for them. You’ll earn their trust and start growing your business. Don’t wait any longer, start using these tips today to start changing the trajectory of your business!


The only mistake you can make, is not starting your journey.


Need more help? Spin Nest 365 is here to help! If you are still struggling to find content or need help learning how to engage with your audience, reach out!



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