If your business is not on social media, it needs to be. And if your business IS on social media, but you’re not leveraging the power for marketing, it’s time to start!
Social media has easily become the most influential virtual space both personally and for businesses. The last year has been filled with connecting online through social platforms. It’s never too late to start communicating on social media.
Before you create your social media accounts, it’s important to do some research to figure out which channels your target customers use the most. Pick the two best platforms and run with it! It’s far more effective to be consistent on fewer platforms than to be on 10 and not keep up with them. By choosing the channels where your target customers are, you’re able to grow your following and maximize your reach.
These are the 5 top reasons your business needs to be on social media:
1. Grow Your Audience on a Budget
The nice thing about social media is that you can spend as much or as little on ads as you’d like!
If you post quality content and get good engagement, then ads aren’t completely necessary. This is good news if you’re on a tight budget. This can be done if you are posting consistently and create engaging content. Pro tip: Ask questions in your posts to get people to comment! This boosts your posts in your follower’s news feeds.
Another way to market your posts without spending a dime is by using search engine optimization (SEO). By using keywords in your posts, you enhance your ability to be seen in search results. Platforms like Instagram and Facebook have their own search bar, in which case hashtags are the main SEO use. So, hashtag away!
On the other hand, if you’d like to spend a little money to reach people you otherwise wouldn’t, then using the ad tools and boosting posts are well worth it! The amount of reach that social media offers is unparalleled to other means of marketing, as there are 3.96 billion people using social media worldwide (backlinko.com). That’s 58% of the world’s population! The more you spend, the more people you reach.
Either way you choose is going to be a cost-effective way to market digitally.
2. Stay Top of Mind
Did you know that on average, U.S. citizens spend 145 minutes a day on social media? (Statista.com). Social media is a tool that enables you to grow your brand recognition through consistency. When customers are exposed to your content each week, it puts your business on a pedestal in their mind. Consequentially, when your customer is in need of products or services, your business will be the first they think of!
By creating this impression on their minds, you’re forming a bond between your business and your client. As a result, you gain customers who become loyal and trust you.
Now keep in mind, there is a fine line between posting too much and not posting enough. If you start posting too often, there’s a high possibility your followers will get annoyed and unfollow you. We recommend posting 3-5 times a week to stay in your follower’s news feeds without being too overwhelming. Have a lot of content? Don’t forget to utilize Stories! This tool has become very popular among consumers and is a sure way to be seen and heard.
3. Research Competitors
These days, most businesses have a social media profile. This provides a great opportunity for you to do some research and learn about your competitors’ business strategy.
Look up a few businesses that are similar to yours. What methods do they seem to be using to attract customers? See how they interact with people who comment and what type of content they are posting. Find out how your audience awareness compares with theirs. Is there something you could be doing better to help answer questions?
Make sure your strategies are up to par and evaluate how you can be the better company.
4. Build Custom Target Audiences
Getting your products in front of the right audience plays a key role when it comes to gaining customers and growing your business. Social media makes it easy for companies to do that.
Through insights and analytics, you’re able to see what types of people are interested in your content, who clicked your links, who purchased from you, and so on. With this information, you’re able to create a custom target audience to get your ads and posts in front of people who seem genuinely interested in your products. Customize anything from age and location to the behaviors of your audience. This way, you can direct your time and energy into reaching the right people.
5. Share Your Story
Social media offers a way to connect with your audience on a more personal level, unlike any other marketing means. These platforms give you a chance to show off all your hard work and inspire your audience.
Share a little behind-the-scenes in your stories, get to know your audience by hosting live videos, and shape your posts to embody what your business is all about. Make your audience feel comfortable about purchasing from you, and make them feel like your friend.
When people can relate to your story, they will feel more inclined to use your services.
Networking is what a business is all about, and social media is one of the best tools to do that.
In conclusion, social media offers today’s businesses a powerful marketing tool that should be taken advantage of. The potential amount of reach that sits right at our fingertips is simply amazing.
With quality content and the right strategy, the ability to grow your business turns from a question of, “Can it grow?” To a question of “HOW MUCH do you want it to grow?”